

Hello!
When we first connected, something was already stirring in you. You knew you were capable of more — you just weren't sure how to get there. Whether we worked together in a coaching session, training class, you discovered your strengths through The Hidden Code Challenge, or you've simply been following along on this journey — you've already taken the hardest step.
You showed up.
And through that experience, you discovered something important: your technical brilliance alone isn't what's going to get you recognized. The missing piece isn't another certification or working harder. It's knowing who you are as a leader — and having the confidence and community to show up that way, consistently.
That's not a small realization. That's foundational.
Here's the truth — you're already further along than you think. You've started to see yourself differently. Now it's about building on that momentum, closing the gap between where you are and the leader you know you're capable of becoming.
That's exactly what The BUILD Guild was built for.
This is the community, the framework, and the accountability that carries you forward — step by step, without guesswork or overwhelm.
If you've been waiting for the right time, this is it. Once the 10 founding member spots are filled, this offer is gone.
You've already started the journey. Now it's time to go all in.
See you inside,
Jen Anderson
Executive Presence Coach | Founder, The BUILD Guild






Master the clarity that makes every other leadership skill actually work.
Your Personal Brand Statement — Most tech leaders have never put into words who they are and what they stand for. This changes that. You'll walk away with a clear, confident Personal Brand statement that becomes the foundation for every room you walk into and every conversation you have.
Your Core Values Assessment — When you know what you stand for, you lead with intention instead of reaction. This exercise helps you identify the values that drive your best work — so you stop second-guessing yourself and start leading from a place of clarity and conviction.
Your Five Pillars of a Well-Balanced Life — Executive presence doesn't just collapse in the boardroom — it collapses at home, in your health, and in your relationships too. This assessment gives you an honest look at where you're thriving and where you're running on empty — so you can build sustainable leadership from the inside out.
Self-Awareness Exercises — You can't lead others well until you understand yourself deeply. These exercises surface the blind spots, patterns, and strengths that have been shaping your leadership all along — so you can finally lead on purpose, not by accident.

Master the self-knowledge that transforms how you show up as a leader.
StrengthsFinder Deep Dive — You've spent years leading with your technical skills. Now it's time to lead with your strengths. This deep dive goes beyond the surface of your CliftonStrengths results to uncover how your unique combination of talents becomes your most powerful leadership asset — the thing no one else in the room can replicate.
Your Life Sketch — The experiences that shaped you aren't random — they're the story of the leader you've become. By mapping your journey, you'll uncover the patterns, pivots, and defining moments that give your leadership depth, authenticity, and a story worth telling.
Your Professional Image — Executive presence isn't just about what you say — it's about how you're perceived before you say a word. You'll refine every dimension of how you show up professionally so that your image reflects the leader you actually are, not the background technician others may have mistaken you for.
Your Unique Leadership Signature — Executive presence isn't imitation. It's integration. You'll identify exactly what sets you apart as a leader — and develop the awareness to recognize and leverage what makes the people around you unique too. The result is a leadership identity that is unmistakably, powerfully yours.

Master the alignment that moves you from being visible to being credible.
Clarify Your "Why" — Tech leaders who lead with purpose don't just get things done — they inspire others to care. You'll uncover the deeper motivation behind your work so that every conversation, every decision, and every interaction carries the weight of intentional, values-driven leadership.
Align With Organizational Vision — The fastest way to become indispensable is to make your work undeniably connected to what the organization cares about most. You'll learn how to position your contributions in the language of business impact — so your boss and your stakeholders finally understand the value you've been delivering all along.
Build Strong Internal Relationships Through Effective 1:1 Meetings — Most tech leaders dread their 1:1s. You'll learn how to transform them from anxiety-inducing check-ins into powerful relationship-building conversations that strengthen trust, increase your visibility, and position you as the leader people want in their corner.
Show Up Authentically in Every Interaction — Influence is not about volume — it's about alignment. You'll develop the communication clarity and presence to show up as your full, authentic self in every room — whether it's a team standup, a stakeholder presentation, or a high-stakes conversation with your manager.

Master the visibility strategy that expands your influence beyond your current room.
Define Your Thought Leadership — You have hard-won insights, opinions, and expertise that other tech leaders need to hear. You'll identify the specific ideas and perspectives that are uniquely yours — and develop a clear thought leadership direction that positions you as the go-to voice in your space, not just another face in the crowd..
Choose the Right Platforms — Not every platform is right for every leader. Whether it's LinkedIn, Medium, a podcast, or YouTube, you'll identify exactly where your voice belongs and how to show up there strategically — so you're building visibility in the places that actually move the needle for your career.
Strategic External Networking — Your next opportunity won't come from working harder in your current role. It will come from the relationships you build outside of it. You'll develop an intentional networking strategy that expands your professional circle, increases your visibility, and opens doors you didn't even know existed — without feeling fake, forced, or exhausting.

Master the long-term commitment that separates good leaders from unforgettable ones.
Commit to Long-Term Growth — Executive presence is not a moment — it's a trajectory. You'll build the habits, routines, and mindset that keep you growing long after the program ends — so you're never again the tech leader who feels stuck, stagnant, or left behind by a fast-moving industry.
Invest in Continuous Improvement — The best leaders never stop learning. You'll develop a personalized growth plan that keeps your skills, your presence, and your leadership sharp — so you stay relevant, confident, and ahead of the curve no matter how fast the tech landscape shifts.
Mentor Others — The mark of a truly great leader isn't just how far they've come — it's how many people they've brought with them. You'll discover how investing in others deepens your own leadership identity, strengthens your influence, and cements your reputation as the kind of leader everyone wants to work for.
Define Your Legacy — Most tech leaders are so focused on surviving the next quarter that they never stop to ask: what do I want to be remembered for? You'll get crystal clear on the legacy you want to leave — and build a leadership identity intentional enough to actually get you there.
To the point where your manager looks to you first, your peers lean on your voice, and you walk into every meeting — every presentation, every 1:1, every stakeholder conversation — knowing exactly who you are, what you bring, and why it matters.




We could easily charge $486 just for these extras alone… but you’re getting them bundled inside The BUILD Guild at no additional cost when you're one of the 10 founding members.
Here's the truth: you've already proven this matters to you. You've invested time, energy, and belief into becoming the confident, credible tech leader you know you're capable of being.
But here's what happens when most tech leaders try to do the rest on their own:
⏳ They keep waiting to feel "ready" — and another year passes where they're still the most overlooked person in the room
🎧 They consume more content — books, podcasts, LinkedIn tips — without ever having the accountability to actually implement any of it
😣 They keep hoping their work will eventually speak for itself — while watching less talented people get promoted, recognized, and rewarded
And after all that? They're burned out, frustrated, and no closer to being seen as the leader they've always been.
Instead, with The BUILD Guild, you'll:
✅ Build your Personal Brand using the Blueprint framework so you finally know exactly who you are as a leader — and how to say it out loud
✅ Leverage the Networking Lab every month so you're never building your visibility alone or wondering where to start
✅ Use The BUILD Method to cut years off your learning curve and stop spinning your wheels trying to piece it all together yourself
✅ Stay connected with a community of tech leaders who get it — so you always have a room where you belong
This isn't about working harder or figuring it out alone. It's about plugging into a proven framework and a community that's already built, tested, and waiting for you.
I am committed to you. I've spent hundreds of hours thinking through everything you need to finally stop being invisible and start showing up as the tech leader everyone wants in the room.
And here's the kicker: The BUILD Guild will continue to grow and welcome new members — but once all 10 founding member spots are filled, this exclusive bonus package disappears forever. No exceptions. Future members will never have access to this founding member bonus stack again.
You've already come too far to stop.

This will sell out — only 10 spots available, so act fast

No contracts - cancel anytime

"Unique, powerful, and proven way"
Jen has a unique, powerful, and proven way of coaching professionals to the next level. She helps her clients identify their natural strengths and their passions, then shows them how to bring them to the forefront of their personal brand and career contributions. I highly recommend her work.

"Clarity on how you want to build your professional reputation"
Jen helped me define my own personal brand... her approach combines deep strategic thinking with practical tools, and she delivers it all with warmth, humor, and an unwavering commitment to your success.


"My whole leadership team appreciated what she taught us"
I had the opportunity to work with Jennifer right as I was transitioning into a CTO role. She functioned as a leadership coach to my leadership team and I over a period of several months. I was very impressed with Jen’s coaching and mentoring skills.

"Beautiful and structured approach"
I cannot say enough positive things about Jen, from the wonderful tools she brings to the table to the practices she instills in each client to keep consistent and focused on their own personal brand. Whether as an individual looking to elevate your career or as a team seeking to align and move forward together, Jen is an amazing brand and leadership coach! Plus she is a wonderful human being with a ginormous heart. Jen's value proposition to the world is infinite--she is a national treasure.


"Optimistically force you to think outside the box"
She is a personal brand ambassador and optimistically force you to think outside the box. She helped me find my brand and prioritize key aspects of my life and career. I highly recommend her approach, her smart's, and above all her ability to activate you and your goals. She is a great partner and always willing to empathize and listen before delivering her ideas. Enjoyed every coaching session and learnt something new every time we met.


"Enlightening and practical leadership insights"
Working with Jennifer has undeniably been one of the most enriching experiences in my professional development journey. Her guidance not only enhanced my leadership capabilities but also positively influenced various aspects of my life. I wholeheartedly endorse Jennifer Anderson for her exceptional skills, unwavering commitment, and the transformative impact she brings to the field of leadership consultancy.

A: Absolutely! The BUILD Guild is designed specifically for tech leaders who are done being overlooked and are ready to build the executive presence, personal brand, and thought leadership that gets them recognized. Whether you're an individual contributor stepping into leadership, a mid-level manager ready to level up, or a senior leader and director looking to amplify your voice and visibility — The BUILD Guild has you covered. Still unsure? Email me at jen@movingforwardsolutions.com and I'll help you figure out if this is the right fit.
A: I hear you — you're already juggling a full-time role, a team, and a life outside of work. The BUILD Guild is designed to fit into your schedule, not blow it up. I recommend setting aside a few hours per month to engage with the curriculum, show up to coaching calls, and participate in The Networking Lab. The best part? You can move at your own pace and revisit the content anytime. Consistency matters more than intensity — and even small steps forward each month will compound into real transformation.
A: I totally get it — stepping into a leadership role for the first time can feel overwhelming, especially when you've spent your career being recognized for your technical skills. But I created The BUILD Guild specifically to meet you where you are and make this process clear, structured, and practical. You'll have monthly coaching calls, a private community of fellow tech leaders, and direct access to me via email every step of the way. I promise — not only is it doable, but you'll gain a level of clarity and confidence in your leadership identity that you didn't know was possible.
A: You'll start gaining clarity on your personal brand within your first 30 days. Some members have walked away from their very first coaching call with insights that immediately changed how they show up at work. Within 90 days, you'll have a clear personal brand, a thought leadership direction, and a stronger sense of exactly what kind of tech leader you want to be. The deeper transformation — the executive presence, the visibility, the recognition — builds every single month after that.
A: When you join The BUILD Guild, you'll have access to the curriculum, community, coaching calls, and the Networking Lab for as long as you're a member. I'm always updating, improving, and adding new material — so once you're in, you'll have access to everything available now and anything new that comes your way. This is an ongoing investment in your growth, not a one-and-done course you'll collect and forget.
A: You'll never be left figuring it out alone. As a member of The BUILD Guild you'll have access to monthly live coaching calls where you can bring your questions, challenges, and wins, a private community forum where you can connect with fellow tech leaders, and direct access to me via email whenever you need guidance. I am there to support you every step of the way — this is a community, not just a course.
A: Well, everyone else just copied me. No, but seriously — I've spent years working with tech leaders across industries, helping them unlock their personal brand, build executive presence, and finally get recognized for the value they've always brought to the table. I combine strengths-based coaching, personal branding, thought leadership development, and community in a way that nobody else does. I'm not teaching you to fake confidence or perform leadership. I'm guiding you to become the leader you already are — visible, valuable, and unmistakably you.
A: The BUILD Guild founding member rate is $97/month. If you're looking for the cheapest option out there, this isn't it — and that's okay. But consider this: a single executive coaching session typically runs $200–$500 per hour. You're getting ongoing coaching, a proven framework, a powerful community, monthly networking, and $486 in founding member bonuses for less than a dinner out with your family each month. The question isn't whether you can afford this — it's whether you can afford another year of being invisible.
A: Now is exactly the right time. Here's the truth — things never fully settle down. There will always be another project, another deadline, another reason to wait. But every month you delay is another month of showing up in rooms where you're not being seen or heard the way you deserve. The tech leaders who get recognized aren't the ones who waited until they felt ready — they're the ones who decided to invest in themselves before the perfect moment arrived. Time will pass regardless. The only question is who you'll be when it does.
A: Not at all — The BUILD Guild isn't a technical program, it's a leadership program. We're not here to sharpen your coding skills or add another certification to your resume. We're here to build the executive presence, personal brand, and communication confidence that gets you recognized as the leader you already are. If you can join a Zoom call, access an online community, and open a PDF, you have everything you need. The only requirement is a willingness to show up and do the work.
A: Your satisfaction matters deeply to me. If within 30 days of joining you feel you haven't received a shred of valuable insight you can immediately apply to your leadership presence and career — simply email jen@movingforwardsolutions.com for a full refund, no hassle and no hard feelings. The only thing I ask is that you actually show up and do the work. Transformation is a choice — and I can give you every tool, framework, and community you need, but I can't want it more than you do.
A: The BUILD Guild will continue to welcome new members — but this founding member offer is only available for the first 10 people who say yes. Once those 10 spots are filled, this exclusive bonus stack disappears forever. So as you're reading this and wondering if this is for you — trust that feeling. You've already come too far to keep waiting.

This will sell out, so act fast.

No contracts - cancel anytime
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